Social media and virals

Social networking via sites like MySpace and Facebook plus content sharing on YouTube, del.icio.us and other sites is experiencing phenomenal growth across all levels of society.

Whether your strategy is to drive traffic to a corporate website, boost search performance or simply to engage better with a specific group of consumers, ICE works alongside you to integrate a targeted social marketing strategy into your overall communications plan, designing and managing content.

A viral is a piece of communication that spreads freely with a minimum of paid media placement, typically in video form. Usual channels include the web and mobiles, but email and word of mouth are equally effective. The ICE team has created a number of successful viral communications using video, animation and gaming formats.