Challenge: How to cut through the Christmas clutter and reach our desired target audience with a truly meaningful message that captures the brands perfectly?

Approach: Take two great brands, Dish magazine and Oyster Bay and create a partnership made in heaven complete with a comprehensive and in depth collection of the best recipes from this out-standing magazine matched with wines from one of New Zealand’s best known Vineyards.

Solution: A new website with all the flavours of summer bringing together the best of summer recipes from Dish magazine, matched with the perfectly delicious wines from the extensive Oyster Bay range. With ingredients  searchable by ingredient or occasion – such as ‘Christmas’, ‘Entertaining’ and ‘On Holiday’ all the work is done for you making it easy to find just the right entrée for Christmas Day lunch, great dinners for holidays at the bach or delicious ideas for the barbecue. It couldn’t be easier!