Tangible Media brings us Real Groove magazine delivering consumers the most comprehensive news, reviews, and features in entertainment. The Groove Guide delivers New Zealand's only nationwide tour and gig listings.

Working with ICE Interactive Tangible Media has combined the publications together online offering the best of both worlds - online articles focusing on music, film, fashion and television, plus news on gigs and tours for those looking to get off the sofa.

Packed full of user interactive features such as blogs, reviews, columns, competitions and more, the Real Groove : The Groove Guide website is your one stop entertainment portal.

ICE has utilised Google's advertising components such as Google Ad Manager for banner management, Google Ad Sense for pay-per-click advertising, and an Ad Words campaign for online marketing.

The website streamlines the communication process from advertisers to consumers. This reduces administration and provides a single point of entry automatically feeding multiple media channels;