Pokermouse™    is an innovative hand-held mouse, developed in New Zealand for the global online poker audience. We created an integrated campaign to launch the product to gamers, targeting special interest Poker magazines and websites. Treated much like a mobile phone or jewellery ad, we created a clean modern look with a simple essence around “The anatomy of Pokermouse will evolve the way you play.” To compliment the ads, we created a simple product website with e-commerce functionality.