| Project |
Agewise |
| Client |
Nutralife |
| Format |
Community Website |
| Link |
agewise.co.nz |
Instead of just building a product website for Agewise, we created a community for healthy discussions aimed at baby boomers. The strategy starts a two-way dialogue with consumer, including them in the story of the brand. The site features a blog run by the Nutralife naturopaths, as well as a searchable index of Health issues and associated products.