Challenge: To create an engaging method for children to create their own Christmas wish list from the Hasbro product range and give that list to their parents as a ‘hint’ list for Santa. We’re talking to young-uns here so the solution needed to be exciting, colourful, engaging and above all, easy to use.

Approach: Our approach had to be fresh and exciting. After all, we’re talking to the most honest crowd of people ever – children! With that in mind, we made sure that we developed a solution that was as user-friendly as possible.

Solution: Kids love getting involved so ICE Interactive designed and developed the perfect flash website to run in conjunction with a TVC campaign on Nickelodeon. Kids can come to the site, easily create their ideal list of TopToys within an interactive user interface and then email their list to their friends or family, print off the list and enter a competition to win the lot!