Challenge: To launch the election campaign for the man that will be the first mayor of the Auckland super city- the current mayor of Manukau city, Len Brown.

Approach:  The strategy for Len’s campaign is centered around bringing Len to the people. Making himself accessible to each and every Aucklander is central  to Len’s beliefs and the website was designed to reflect the core values of his campaign and ethos.

Solution: Employ the best practise Web 2.0 principles including transparency, access and honestly with great creative, solid media planning and a website that serves as a hub for everything Len Brown. With regular posts on policy, latest news and where to find Len as well as ways to have your say, it has been a great launch to the campaign.